Kassák Lajos. Reklám és modern tipográfia
Lajos Kassak. The Advertisement and Modern Typography
The book introduces the Hungarian modern typography and advertisement. Chapter titels: "The Poster and the New Painting"; "Beautiful ang ugly books"; "On the Road to Elementary Typography"; "Comments on the Promotional Campaign of Hungarian Week"; "The Street and the Advertisement"; "The Photomontage"; The Art Book Design and Advertising: an Exhibition"
Date of publication: 1999
Place of publication (country): Hungary
Place of publication (town): Budapest
Uploaded by: Kassák Museum